Researchers from the Rollins School of Public Health, Emory Center for AIDS Research, School of Medicine at Emory University, Atlanta, Georgia and the University of Alabama, Birmingham, set out to see if the amount of exposure to sexual stereotypes were linked to risky behaviors seen in rap videos.
They said many psychosocial factors can adversely affect self-image, health status, and the likelihood of engaging in high-risk behaviors among young girls. But one such factor is exposure to rap music videos, which often portray African-American women as hypersexual and amoral and include content related to violence, sexuality and drug and alcohol abuse.
Here's how the study was conducted: Researchers surveyed 522 African-American girls aged 14 to 18 and were asked how often they watched rap videos, questioned their sex lives and were asked to provide a urine sample for a marijuana screening.
They found that found young black girls who spent more time watching rap music videos were more likely to binge drink, have sex with multiple partners, test positive for marijuana and have a negative body image.
The researchers wrote in their report, "In rap music videos, the glamorized depictions of alcohol use are often portrayed in conjunction with sexual imagery and portrayals of drug use are often depicted as normal." They concluded that there was a need for greater awareness and education about the risks associated with this media exposure.