Wednesday, April 16, 2008

NBA's Amare Stoudemire to Youth: Wake Up and Go To School!

The Ad Council and the U.S. Army joined today to launch a Wake-Up Call program as part of their "Boost"national public service advertising campaign designed to encourage students to graduate from high school. Featuring the voice of Amare Stoudemire, NBA All-Star and Captain of the Phoenix Suns, the program features a series of wake-up calls and alarm ringtones that teens can share with their friends to provide the motivation to get up and go to school.

According to the press release, approximately 7,000 high school students drop out every school day, which translates to one in three students in our country, according to a report released earlier this month by the America's Promise Alliance (Cities in Crisis: A Special Analytic Report on High School Graduation).

Research shows that the decision to drop out doesn't happen overnight. Another recent study by Civic Enterprises, The Silent Epidemic, Perspectives of High School Dropouts, found that two-thirds of students who drop out frequently missed class during the year after developing a pattern of sleeping late in the mornings and taking long lunches.

The wake-up call program, featuring Stoudemire's voice, encourages teens to share fun pre-recorded wake-up calls and alarm ringtones with those who need extra motivation in the morning. Additional celebrities and athletes are expected to lend their voices in the coming months.

Stoudemire volunteered to get involved with the campaign as part of his commitment to providing educational opportunities for children and teens throughout the country. Stoudemire is actively involved with giving back to youth in need through his Each 1, Teach 1 Foundation, which revolves around the concept that each person should be given the opportunity to education and aid, while also being responsible to come to the help of peers in need.

"This Boost Up campaign was so innovative that I knew I had to get involved," said Amare Stoudemire. "Because I've dedicated myself to helping youth in need and love using cutting-edge technology, recording ringtones and wake-up calls for kids in danger of dropping out was right up my alley. I had a great time with it, and I look forward to seeing how these messages can help keep the kids in school."

Visit http://www.boostup.org/ to download one of Amare's custom Boost Up alarm ringtones or to schedule a wake up call for you or a friend for school.
On the web: http://www.amarestoudemire.com/

Source and photo: PRN/AD Council

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