Thursday, January 22, 2009

HBCUs In the News: Victoria’s Secret PINK Collegiate Collection Launches HBCU Competition

Last month, I featured a post on the Victoria’s Secret PINK Collegiate Collection apparel line. The company launched the collection in July 2008 with the names and logos of top universities, but not one historically black college or university (HBCU) was included.

Victoria's Secret PINK is pleased to announce this week that five HBCU’s have been added to the collection: Florida A&M University, Howard University, Hampton University, North Carolina A&T State, and Southern University. To celebrate the launch, the company has partnered with the Tom Joyner Morning Show for a competition among the five schools to receive a special visit from PINK in the spring.

Via press release: “From January 26 - February 22, PINK will track the sales at Victoria's Secret stores and online of the new HBCU Collegiate product, and the school with the highest sales will win the event. With the help of Tom Joyner and, PINK will announce the HBCU each week that has the highest sales. Listeners can tune in every Thursday to the "Tom Joyner Morning Show" starting February 5 - 26 to hear the winner for the previous week's sales.

This is the largest retail distribution deal ever offered to HBCUs. Richard Dent, chief operating officer of PINK says, "This partnership is symbolic of PINK's desire to be the most aspirational collegiate brand in America targeted to college age women of ALL ethnicities." By purchasing HBCU product from the PINK Collegiate Collection, customers will be providing direct support to their favorite HBCU as a portion of proceeds go to the respective university.”

And, if you’re a student at a HBCU and want your school to be included in the upcoming Holiday 2009 PINK Collection, read on:
“People will also have the ability to utilize the "Nominate your HBCU" function (on to vote for HBCUs which have not yet been added to the PINK Collegiate Collection. The company plans to add the school that receives the most votes to the Holiday 2009 PINK Collegiate Collection.” Updated 2/11: Nominate your HBCU here!

The assortment of HBCU products that launched in select stores mid-December are also available online ( and in the catalogue.

Source: VS Press release/PRN
Photo: Keith L. Pope/


Sophie - LFA said...

Good morning ... my name is Wick Davis and I'm with the Lupus Foundation of America. I came across your blog and wanted to introduce myself, especially after seeing the picture of Jay-Z and Lisa Price from Carol’s Daughter on your blog. Interestingly, the opening of her new store in the Pentagon City Mall directly benefitted the Lupus Foundation of America.

I am wondering if we may be able to work together. As you may know, lupus is an unpredictable and potentially fatal autoimmune disease that can be destructive to any organ or tissue in the body. The LFA estimates that 1.5 million Americans have a form of lupus. More than 90 percent of people with lupus are female. And in the United States, lupus is more common in African Americans than in Caucasians.

There many be several opportunities for us to collaborate: the upcoming Ad Council campaign on lupus awareness and the LFA’s annual gala in May 2009.

I would welcome the opportunity to talk further with you. At the very least, would you be interested in exchanging links to one another's blog? You can read the LFA blog here You can reach me directly at

best, Wick Davis

Tracey said...

Hello Wick,
Thanks for the info on the Carol's Daughter event benefiting the Lupus Foundation of America! I'll contact you directly about working together.

Anonymous said...

That's so cool...I have a few friends from HBCUs who are DYING to get their hands on this collection!

kyon said...

yayy! I was very excited to hear of the release of Victoria Secret's HBCU Pink line..(:
that's me to the far right in the howard gear...(; but I still bleed orange + green!

Anonymous said...

Umm....they completely got rid of A&t's line! this is an issue for lady aggies everywhere.... :(