Last month, I featured a post on the Victoria’s Secret PINK Collegiate Collection apparel line. The company launched the collection in July 2008 with the names and logos of top universities, but not one historically black college or university (HBCU) was included.
Victoria's Secret PINK is pleased to announce this week that five HBCU’s have been added to the collection: Florida A&M University, Howard University, Hampton University, North Carolina A&T State, and Southern University. To celebrate the launch, the company has partnered with the Tom Joyner Morning Show for a competition among the five schools to receive a special visit from PINK in the spring.
Via press release: “From January 26 - February 22, PINK will track the sales at Victoria's Secret stores and online of the new HBCU Collegiate product, and the school with the highest sales will win the event. With the help of Tom Joyner and http://www.blackamericaweb.com/, PINK will announce the HBCU each week that has the highest sales. Listeners can tune in every Thursday to the "Tom Joyner Morning Show" starting February 5 - 26 to hear the winner for the previous week's sales.
This is the largest retail distribution deal ever offered to HBCUs. Richard Dent, chief operating officer of PINK says, "This partnership is symbolic of PINK's desire to be the most aspirational collegiate brand in America targeted to college age women of ALL ethnicities." By purchasing HBCU product from the PINK Collegiate Collection, customers will be providing direct support to their favorite HBCU as a portion of proceeds go to the respective university.”
And, if you’re a student at a HBCU and want your school to be included in the upcoming Holiday 2009 PINK Collection, read on:
“People will also have the ability to utilize the "Nominate your HBCU" function (on http://www.vspink.com/) to vote for HBCUs which have not yet been added to the PINK Collegiate Collection. The company plans to add the school that receives the most votes to the Holiday 2009 PINK Collegiate Collection.” Updated 2/11: Nominate your HBCU here!
The assortment of HBCU products that launched in select stores mid-December are also available online (www.victoriassecret.com/pink) and in the catalogue.
Source: VS Press release/PRN
Photo: Keith L. Pope/BlackEnterprise.com