Wednesday, February 4, 2009

Payless Shoe Source Launches Payless Inspiring Possibilities Scholarship Program in Celebration of Black History Month

Retailer Sells Limited-Edition I Believe Necklace for $4, Donates 100 Percent of the Net Profits to New Scholarship Program Established with the National Urban League's Project Ready Program

During the holidays, Payless Shoe Source partnered with non profit organizations across the country to provide gift cards for shoes to needy families. Now, in celebration of Black History Month, Payless Shoe Source(R) has launched the Payless Inspiring Possibilities Scholarship program and will join together with its shoppers to raise money to support the future of African American and other minority youth.

Through the new program, Payless is selling a limited-edition I Believe necklace for only $4 in more than 800 stores nationwide and, while supplies last, and will donate 100 percent of the net profits of necklace sales, with a minimum donation of $35,000, to a newly developed scholarship program established with the National Urban League (NUL). This is the first-ever retail partnership for the NUL. Payless said it expects the NUL to distribute a minimum of a dozen $2,500 scholarships to African American and other minority youth through its signature program, Project Ready.

The limited-edition necklaces, available now in stores and on, feature a unique silver-toned loop-link "Rolo" chain and three charms including a silver-toned square inscribed with the inspiring message "Believe" on one side and "Dream" on the other, offset by a large shell-like medallion and accented by a smaller red disc.

This necklace would be a great gift for young girls in a mentoring or after school program!

For more information on the I Believe necklace or the Payless Inspiring Possibilities Scholarship program, please visit

Source: Cohn&Wolf
{Thanks Lindsey}

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