Thursday, May 7, 2009

Philanthropy in Africa: Starr African Rum

Jeffrey Zarnow, a former Hollywood film producer, really didn’t like rum. But his business partner suggested that he try it, and he was sold. He became an entrepreneur and launched Starr African Rum, which is poised to become a new super premium brand of rum.

During his initial stages of planning, Jeffrey intended to make and package the rum in China. This would have been the most cost effective, but he instead set his sights on Africa. He learned about the NEPAD initiative, which stands for The New Partnership for Africa’s Development. It is a strategic framework for Africa’s renewal that is designed to address the current challenges facing the African continent.

Through this partnership, Starr African Rum has created jobs for African citizens - the rum is distilled and manufactured on the island of Mauritius, its boxes are made in Durbin, and the corks are made in Cape Town. Although it costs five times as much to manufacture in Africa, Jeffrey is committed to its support, sharing, “Africa is a place that inspires you, but also breaks your heart at the same time.” Jeffrey, who is a friend to BlackGivesBack, was recently featured on CNN. Check out the short video below:



In addition to supporting Africa, Starr African Rum has supported many charitable projects here in the U.S. that support Africa: Alicia Keys and Keep A Child Alive, B Peace and Kids for Tomorrow. They also support the New York Foundation for the Arts and other organizations that benefit Africa.

So how does it taste? Its light bodied and vivacious, with a surprising hint of mineral, citrus and cardamom. If it’s not sold in your area, you can visit www.astorwines.com to purchase.

{Thanks Jeffrey!}

1 comment:

Anonymous said...

TO WHOM IT MAY CONCERN:

BELOW ARE SEVERAL PRESS RELEASES REGARDING PRESIDENT KIKWETE'S UPCOMING VISIT IN WASHINGTON, DC!

THE PRESIDENT OF TANZANIA WILL BE THE GUEST OF HONOR DURING AN EVENT HOSTED BY WATER FOR LIFE GLOBAL FOUNDATION, TITLED: "A TASTE OF THE POTOMAC IN THE NATION'S CAPITAL." DURING THE EVENT, THE PRESIDENT WILL BE GIFTED WITH PERFECTED, LIFE-SAVING TECHNOLOGY FOR USE IN DAR ES SALAAM. IN ADDITION, THE SAME TECHNOLOGY WILL ALSO BE GIFTED TO PRESIDENT OBAMA'S ANCESTRAL VILLAGE OF KOGELO, KENYA.


http://eventwebsite.com/a577792-water-for-life-global-to-host.cfm

http://emediawire.com/releases/2009/5/prweb2388754.php

http://www.prweb.com/releases/2009/05/prweb2402404.htm

FURTHER, BASKETBALL SENSATION AND TANZANIAN NATIVE, HASHEEM THABEET WILL BE A GUEST SPEAKER, OFFERING COMMENTS ON GROWING UP WITHOUT ACCESS TO POTABLE WATER.


Thank you very much.

Stephanie Engle
Director of Corporate Development
Water For Life Global Foundation
sengle@waterforlifeglobal.org
703-909-9752
Washington, DC / USA