During his initial stages of planning, Jeffrey intended to make and package the rum in China. This would have been the most cost effective, but he instead set his sights on Africa. He learned about the NEPAD initiative, which stands for The New Partnership for Africa’s Development. It is a strategic framework for Africa’s renewal that is designed to address the current challenges facing the African continent.
Through this partnership, Starr African Rum has created jobs for African citizens - the rum is distilled and manufactured on the island of Mauritius, its boxes are made in Durbin, and the corks are made in Cape Town. Although it costs five times as much to manufacture in Africa, Jeffrey is committed to its support, sharing, “Africa is a place that inspires you, but also breaks your heart at the same time.” Jeffrey, who is a friend to BlackGivesBack, was recently featured on CNN. Check out the short video below:
In addition to supporting Africa, Starr African Rum has supported many charitable projects here in the U.S. that support Africa: Alicia Keys and Keep A Child Alive, B Peace and Kids for Tomorrow. They also support the New York Foundation for the Arts and other organizations that benefit Africa.
So how does it taste? Its light bodied and vivacious, with a surprising hint of mineral, citrus and cardamom. If it’s not sold in your area, you can visit www.astorwines.com to purchase.