Tuesday, May 5, 2009

The TASTE Project: Live A Healthy Lifestyle with Grammy Award Winning Singer Anthony Hamilton

Via press release: R&B neo soul singer Anthony Hamilton is not only passionate about music, but also very passionate about healthy eating and living a healthy lifestyle. He exercises regularly, eats lean meats, salads, and organic vegetables; and takes time to enjoy life to reduce stress. He also has a passion for cooking and sharing with others, and this led him to start the TASTE Project, that will officially launch this year. TASTE stands for Take A Step to Elevate. The project will begin with a PSA and text message campaign, and TASTE TV.

For the PSA campaign, Anthony and a few celebrity friends will record audio and video public service announcements relating to the most common health problems facing the US community. The announcements will feature information on how to detect health deficiencies, where to go to get more information on prevention and maintenance, and tips on maintaining a healthy lifestyle. These PSAs will be aired around the country with media partners and by using social media.

The text message campaign: On a monthly basis, subscribers to Anthony's text message campaign will receive messages with healthy living tips. Subscribers will be directed to media partners' and sponsors' websites for more information. People can go to www.broadtexter.com/antham to sign up.

TASTE TV: With TASTE TV, Anthony will share his skills in the kitchen using recipes that are nutritious. Currently there are six planned episodes, each featuring a celebrity guest. Each show will focus on one health disparity that plagues the community with special emphasis on minority health disparities. TASTE TV will be distributed through churches nationwide, as well as available through media partners and sponsors. Be sure to sign up for Anthony’s text message campaign today!

Source: studio b public relations
Photo: BET.com

1 comment:

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