Celebrities including Lisa Raye, Chrisette Michele, Chef G. Garvin and Terance Mathis join on board for the first annual "Fairways & Highways" Celebrity Golf and (Motorcycle) Bike Weekend in support of the fight against Domestic Violence
Atlanta, Ga (PR Web) June 3, 2009 - Shock Theory Interactive Inc., a marketing communications agency, is merging the greens with the pavement as they align the most unlikely demographics that share in a common interest - philanthropy with a luxury twist. Luring in the best in golf and bike riding for the first event of its kind, Shock Theory presents the first annual "Fairways and Highways" Celebrity Golf and Bike Weekend taking place in Atlanta, GA on June 25th - June 27th. Prolific in concept and development, the various facets of "Fairways and Highways" will prove to be a spin on the traditional golf outing and bike ride fete.
With recent occurrences in the news and the alarmingly high number of domestic acts across the country, we decided to unite an unlikely audience and thrust the epidemic into their hearts and minds while packaging it in a medium that will leave a lasting impression," stated Fairways and Highways visionary -Sonja Williams.
The series of events will launch with the Terance Mathis Celebrity Golf Outing- former star wide receiver for the Atlanta Falcons and Pittsburgh Steelers on Friday, June 25, 2009 at the Celebrity International Golf Club in Tucker, Georgia owned by NBA Star Julius Erving. A private, VIP only reception will take place the day before for the golf outing. The second event in the series will be the signature "Summer Tour De Luxe" - A dramatic mix of arts and entertainment, embedded into a sea of people, live music and alluring atmosphere on June 26th hosted by acclaimed actress LisaRaye McCoy Misick. The series finale will conclude with the White Glove Charity Bike Ride led by TV One's celebrity Chef G. Garvin. The motorcycle ride has attached over 400 bikers that will be outfitted in white gloves honoring their commitment to fight domestic violence. The police escorted journey will start at an exclusive location (large enough to accommodate up to 600 bikers and spectators) and circle Atlanta's perimeter.
For more information on partnership alignment, ticket purchase, golf outing or motorcycle ride registration visit http://www.fairwaysandhighways.com/