Via Press Release: “Jump 4 a Cause,” a Junior Achievement (JA) student-company team representing Junior Achievement of Georgia, won the first FedEx Global Access Award at the North American JA Company of the Year Competition held recently in Boston. The students successfully marketed a 2GB USB flash drive bracelet through a cause-related campaign. Jump 4 a Cause—as evaluated by a special FedEx jury— presented the best business plan incorporating concepts related to international trade, resource management, environmental sustainability and global market expansion.
The competition is Junior Achievement’s annual celebration of the accomplishments of JA Company Program students, ages 15-19, in the United States and Canada. During participation in the JA Company Program, students start and run their own businesses with support from volunteers from their local business community. They devise a product and then market and produce it while working to realize a profit for their shareholders. The program currently impacts 322,000 students a year globally.
The JA of Georgia teens sold their flash drive bracelets, imprinted with the company name and slogan “Jump 4 a Cause,” with a specific mission in mind. The students wanted to provide a product that “jumps at the chance to elevate humanity, awareness, and helping other organizations that assist the community”—in this instance, addressing the causes of AIDS, breast cancer, and the Make a Wish Foundation. When purchasing a flash drive, the consumer received a pre-loaded PowerPoint presentation about the three charities that received 20 percent of the student company’s revenue.
“FedEx is proud to award ‘Jump 4 a Cause’ the first Global Access Award in North America,” said Rose Jackson Flenorl, manager, FedEx Global Citizenship. “The team did a masterful job overcoming global trade challenges and delivered an innovative new product designed to give back to charitable organizations. These young people well represented JA and the Atlanta community.”
About JA Worldwide® (Junior Achievement)Junior Achievement is the world's largest organization dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, Junior Achievement provides in-school and after-school programs for students which focus on three key content areas: work readiness, entrepreneurship, and financial literacy. Today, 131 individual area operations reach more than four million students in the United States, with an additional five million students served by operations in 123 other countries worldwide. For more information, visit www.ja.org.
Source and Photo: GlobalHue