Tuesday, October 13, 2009

USA Today Launches Philanthropy-Themed Online Community

“Kindness: New Ways We Give and Volunteer” Is Most Recent Addition to Growing List of Online Communities and Embraces USA TODAY’s Commitment to Cause-Driven Content

Via Press Release: McLean, Va. (Oct. 13, 2009) — USA TODAY, the nation’s top-selling newspaper and a leading media brand, announces the launch of its latest online community, “Kindness: New Ways We Give and Volunteer.” Curated by Christie Garton, the community examines how philanthropy and movements for social change are engaging Americans with fresh approaches. USA TODAY is also publishing its most recent of the successful “Sharing in the USA” philanthropy-themed bonus sections today.

The newly launched online community, “Kindness: New Ways We Give and Volunteer,” covers the changing charity spectrum, from local non-profits innovating with technology to national corporations bringing good causes into everyday business. Traditional givers and the increasing numbers of involved youths can find new ideas and opportunities through the daily community, its ongoing reader discussions and vast volunteer search engine, powered by good2gether.

The community can be found at kindess.usatoday.com. Community members are able to utilize all the social networking functions available on USATODAY.com. These include commenting, messaging authors directly, messaging other members privately, creating blogs, joining a conversation in the forum or creating forums.

This issue of “Sharing in the USA” includes: a personal essay by House star Olivia Wilde about what it means to give back; the story of how a local community has rallied around a 4-year-old cancer patient; a look at how television networks are working philanthropy into their scripts; an examination into how social media are being used to attract charitable contributions; an update on Serve.gov and what a summer of service accomplished; a look at how people are getting creative and folding dating into charity; stories of how individuals are choosing to serve in their communities for a better good and a full page of the latest statistics on “Sharing in the USA.”

Source: USA Today

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