FOUR-PART DOCUMENTARY SERIES THAT CAPTURES THE REMARKABLE SPIRIT OF ACTIVISM: A LOOK AT THOSE WHO ARE CHANGING THE WORLD AND INSPIRING OTHERS
SERIES PREMIERE FRIDAY, FEBRUARY 5, 2010 AT 7PM
New York, NY (February 4, 2010) — Plum TV, the 24-hour television and internet lifestyle network, is launching a new four-part documentary series capturing the spirit of civic engagement through profiles of remarkable people who are working to strengthen their communities. The new series, Citizen Active, sponsored by Bank of America, will feature extraordinary activists in communities across America who are working for change, using transformative and innovative approaches. Organizations profiled include: City of Philadelphia Mural Arts Program, Bank of America’s Neighborhood Excellence Initiative program, Ocean Conservancy and TEAM Charter Schools.
Each half-hour episode of Citizen Active will be organized around a central theme: Community Building, Education, the Environment, and the Next Generation, and will air on February 5, February 19, March 5 and March 19 at 7:00 pm, respectively. The series focuses on individuals who treat global and local problems as a personal responsibility and are rolling up their sleeves to get involved in their communities.
At the core of every episode, the central lesson that comes across is that all citizens have the power to make a difference. This message will be highlighted in 90 second vignettes, featured in each episode, profiling one of Bank of America’s community partners as they speak about their organization and its mission. The show is filmed in a documentary style in major metropolitan cities including Boston, New York, Newark and Philadelphia and driven by non-hosted, first person testimonials.
“We continually look for programming that reflects the interests of the Plum audience and this issue is certainly close to all of our hearts. Plum is proud to be a vehicle that encourages and delivers the timely and important message of social change,” said Brian Bedol, Executive Chairman of Plum TV. “We are very pleased to be collaborating with Bank of America on this series.”
In addition, Plum TV has developed an interactive website, featuring clips and profiles of each organization featured in the series, as well as a viral campaign “Spread the Word” to target the next generation of activists. Plum TV viewers can visit the CitizenActive.com website to send a message to engage their network of friends, providing them with information about the inspiring work of the featured organizations and showing them how they too can become active in their communities. Plum will also be leveraging new media including Facebook and Twitter with the “Spread the Word” campaign, making the information about these organizations and the important message of activism accessible to younger generations with just a simple click.
“Economic conditions during the past 18 months necessitate a more innovative response to supporting our communities and helping our future leaders succeed,” said Andrew D. Plepler, Global Corporate Social Responsibility and Consumer Policy Executive, Bank of America. “Working with Plum TV, we have profiled some of the most innovative community leaders working in neighborhoods across the United States. We hope these stories inspire others to follow their passions and do their part to help rebuild the American economy.”
The initial season of the program will consist of four 30-minute episodes that will air at 7:00 pm on the Plum network in Aspen, the Hamptons, Martha’s Vineyard, Miami Beach, Nantucket, Sun Valley, Telluride, and Vail and will also be made available online at www.plumtv.com/citizenactive.