Wednesday, February 17, 2010

Target Announces "Dare.Dream.Do." Campaign to Commemorate Black History Month

Effort Spotlights Extraordinary People Who Exemplify the Spirit of Diversity

"I was flattered when Target invited me to join its roster of dreamers and be featured in its Black History Month campaign. After all, growing up as I did in Sweden, there is no such thing as Black History Month! Target not only celebrates cultural diversity within its organization through the people they hire and the products they offer, they also find creative ways to encourage the public at large to do the same." -- Marcus Samuelsson (in photo), chef and cookbook author

MINNEAPOLIS (February 8, 2010) - In honor of Black History Month, Target® announces this year's new national multicultural campaign which encourages everyone, everywhere to celebrate diversity. This year's campaign entitled, "Dare.Dream.Do," highlights the personal stories of four extraordinary individuals - Founder and Director of The Angelrock Project Malaak Compton-Rock, National Urban League President and CEO Marc Morial, Chef and Cookbook Author Marcus Samuelsson and Author and Founder/CEO of Translation Marketing Steve Stoute - who Dare, Dream and Do everyday of their lives.

"Fostering an inclusive culture is part of the DNA of Target; the variety that our guests, team members and local communities provide consistently inspires and informs our business choices everyday," said Greg Cunningham, group manager, marketing, Target. "Our 'Dare.Dream.Do.' campaign celebrates diversity and the stories of leaders and influencers. This, coupled with our product assortment, helps encourage our guests to appreciate each others' differences all year long."

A History of Celebrating Black History since 2006, Target has celebrated Black History Month with a national campaign to recognize the history, legacy and contributions of African American innovators and, in doing so, aims to encourage everyone to dream in color without the confines of black and white. In past years, the campaign highlighted inspirational stories from a number of influencers, including Debbie Allen, Iman, John Legend, Maya Angelou, Sylvia Woods, Holly Robinson Peete, India.Arie, Bethann Hardison and Thelma Golden. Additionally, Target continues to partner with the Smithsonian Institution to offer free online lesson plans, resources, curriculum ideas and activities for educators of elementary, junior high and high school students to further encourage classroom celebrations. For more information regarding online curriculum, visit Source and photo: CO Communications

1 comment:

Yvonne McCalla Sobers said...

The "Dare. Dream. Do." campaign is a great way to celebrate the achievements of so many who have fulfilled their dreams despite obstacles. It is wonderful to keep the inspiration going all year round.


Yvonne McCalla Sobers