New York, NY (June 4, 2010) – Baby Buggy®, a not-for-profit organization dedicated to delivering essential baby items to New York City families in need, held its 4th annual Baby Buggy Bedtime Bash, presented by Target®, Thursday, June 3rd at Victorian Gardens at Wollman Rink in Central Park. The eagerly anticipated sold out event raised $383,000 and was attended by more than 1000 parents and children. Pictured in the photo is Erin Berger and Erica Reid, wife of music executive L.A. Reid.
Jessica Seinfeld, Founder and President of the Board, attended the event with Baby Buggy’s Board members and Friends along with supporters Natalie Morales, Erica Hill, Jeff Gordon, Celerie Kemble, and Juju Chang all of whom attended with their children. Also in attendance were many families from Baby Buggy partner site Harlem Children’s Zone, who attended as VIP Guests.
“New Yorkers never disappoint, and they always support fellow New Yorkers in need,” said Baby Buggy Founder Jessica Seinfeld. “Families need Baby Buggy now more than ever - our sites are reporting a 15% increase in need over this same time last year. Many parents who already depend on Baby Buggy are now unemployed and forced to make difficult choices between things like paying rent, or buying medicine versus purchasing a crib or buying diapers. Thanks to our generous corporate sponsors and supporters, the money raised at this event will mean fewer parents having to make painful choices in how they provide for their children.”
Target was the event’s lead sponsor. Additional sponsorship was provided by Aveeno Baby®, Nickelodeon, Delta Children’s Products, Natural Care by Danny Seo, Lansinoh, Rosie Pope Maternity, MeeGenius! and Skip Hop. The family-friendly celebration, which included carnival rides and activities, also featured appearances by Clifford the Big Red Dog, Bob the Builder and Angelina Ballerina.
The Target tote gift bag contained up & up™ hand sanitizer, up & up baby sunscreen lotion, Aveeno Baby Daily Moisture Lotion, Aveeno Baby Wash & Shampoo, Delta toddler hangers, Cleanwell, a HIT Entertainment DVD, a Sprout Coloring Book, a copy of Observer Playground, MeeGenius! Postcard, Lansinoh Clean & Condition Cloths, a free class at SoulCycle, a Citibabes guest pass, a bib from Rosie Pope Maternity and a Gruber Photographers coupon.
ABOUT BABY BUGGY: Baby Buggy®, founded in 2001, is a non-profit organization dedicated to providing New York City families in need with essential equipment, products and clothing for their infants and young children. With an extensive network of community-based organizations, Baby Buggy® has donated over 4.1 million items to thousands of children. For more information, please visit http://www.babybuggy.org/.