Wednesday, June 30, 2010 Creates New Endeavor with Entrepreneur Robert L. Johnson

Celebrity-Fueled Auction Site Features Items from Tom Hanks, Morgan Freeman, Holly Robinson Peete, and Many Others
NEW YORK CITY – JUNE 29, 2010 –, an online auction platform tailor-made for charities and non-profits, today announced its new online endeavor with Robert L. Johnson, founder & chairman of The RLJ Companies and founder of Black Entertainment Television (BET)., an online auction site for celebrity and corporate charitable giving, launched last week with auctions from celebrities including Tom Hanks, Morgan Freeman, and Holly Robinson Peete.

Leveraging the Charity Bids platform, offers a multi-faceted auction site featuring items from celebrities, athletes, artists, and corporations to support a range of worthy causes. Built by a team of longtime volunteer fundraisers, Charity Bids is a secure, user-friendly, customizable solution to run fully branded auctions online. The platform makes it simple for consumers to find, bid, and buy one-of-a-kind and unique auction items. Auctions can also be displayed on multiple web properties simultaneously, allowing charities, corporations, and their affiliates to promote the same auction across multiple sites in a seamless and branded way. This creates infinite opportunities for fundraising, and maximizes exposure via the web.

“What started as a single idea – donating my memorabilia for charity – has turned into a major initiative with global reach, thanks to the relationship with Charity Bids,” said Robert L. Johnson, founder and chairman of The RLJ Companies. “Their technology, creativity, and insight is unmatched, and has enabled us to build a robust platform that makes it virtually effortless for celebrities and corporations to give back to worthwhile causes and communities in need,” Johnson concluded.

“We’re so honored to partner with Bob Johnson on this endeavor,” said Israel Schachter, co-founder and CEO of “Together, through Club Charity’s turnkey auction services, we hope to empower celebrities and corporations to raise funds and create awareness for the charitable causes that are an important part of their social responsibility. Who better to partner with than one of the world’s top corporate visionaries and philanthropic leaders?” he concluded.

Visit the site at to see current auctions benefiting the foundations of Chaka Khan, Ludacris and Pat & Emmitt Smith.

About Built by a team of longtime volunteer fundraisers, Charity Bids is an online auction platform tailor-made for the needs of charities and non-profits. With Charity Bids, organizations can run fully branded auctions online – going beyond an event’s four walls to reach more people and create more opportunities for fundraising. The Charity Bids platform can be used in conjunction with a live auction event, launched as an independent auction site, or embedded into one or many existing sites for broader exposure. It is secure, user-friendly, and completely customizable, and includes a suite of management tools and services and integrated marketing support. All auctions are also promoted to Charity Bids’ own network of affiliate sites for broader reach and participation.

About The RLJ Companies: The RLJ Companies, founded by Robert L. Johnson, is an innovative business network that provides strategic investments in a diverse portfolio of companies. The RLJ Companies seeks to target undiscovered or underserved markets then exercise solid management to achieve results. Within The RLJ Companies portfolio, Johnson owns or holds majority interests in businesses operating in banking, private equity, hospitality, automobile dealerships, entertainment, and video lottery terminal (VLT) gaming. The RLJ Companies is headquartered in Bethesda, MD, with affiliate operations in Charlotte, NC; Orlando, FL; Little Rock, AR; Los Angeles, CA; San Juan, PR; and Monrovia, Liberia. Prior to founding The RLJ Companies, Johnson was founder and chairman of Black Entertainment Television (BET).

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