Tuesday, July 6, 2010

The Hershey Legacy

More than 100 years ago, chocolate magnate and Hershey’s founder Milton Hershey along with his wife Catherine established the Milton Hershey School (MHS), a cost-free, private, coeducational home and school that is the largest of its kind in the nation for children of profound social and economic need. At its founding, Mr. Hershey created a trust to ensure that every time YOU purchase a Hershey’s product, YOU are supporting children in need through the work of MHS. So by simply eating chocolate, you have been doing good! Today, MHS is a safe-haven for more than 1,800 girls and boys from pre-kindergarten through 12th grade who come from states throughout the country.

The Hershey Company and Milton Hershey School are so thankful to consumers for doing good and giving back to children in need by choosing Hershey’s that as an extension of their appreciation, The Hershey Company would like to hear about your good deeds. New to www.thehersheylegacy.com is a “Thank You Map” for Milton Hershey School alumni and consumers across the country to share their own stories of volunteering and giving back to the community.

Visitors to www.thehersheylegacy.com will be invited to share the name of the organization they support and details of how their efforts have made a difference in their community. The site also will ask for the estimated number of people who benefit from the activity, serving as a reminder of how one person can make a difference. Everyone's story of "giving back" will be represented by a Hershey's Milk Chocolate bar, strategically displayed on the U.S. map according to the person's city and state. Consumers also can send e-cards to family and friends and recognize them for giving back to their communities.

In addition, visitors to www.thehersheylegacy.com can learn about the many contributions MHS alumni are making every day in communities across the country. Since its inception, 8,787 students have graduated from the Milton Hershey School. These alumni have created hundreds of thousands of jobs, contributed millions of dollars to causes that help those less fortunate, put others first by volunteering countless hours to the betterment of society, and raised children and grandchildren with social and educational values that drive success.

Visit the website at www.theherseylegacy.com and view a video of actress and philanthropist Queen Latifah’s visit to the school, originally aired on the Tavis Smiley show HERE.

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