Friday, September 3, 2010

Multicultural Communications Agency Celebrates 20th Anniversary with Yearlong Community Service Projects

By BlackGivesBack Dallas contributor Froswa’ Booker-Drew

Pictured: LAGRANT COMMUNICATIONS President & CEO, and Founder of the LAGRANT Foundation, Kim L. HunterLAGRANT COMMUNICATIONS, an integrated multicultural marketing communications firm that specializes in the Hispanic and African American consumer markets, is celebrating its 20th anniversary of making a difference in the community.

Headquartered in Los Angeles, with offices in Dallas and Princeton, N.J., the firm will mark its 20th anniversary with yearlong community service projects that are aligned with the agency’s corporate social responsibility initiatives of education, health care, and arts & culture.

Over the course of the next year, each employee of the firm will volunteer 40 hours at a not-for-profit organization of their choice whose mission is health care, education, or arts & culture in Los Angeles, Dallas or Princeton, for a total of 840 employee volunteer hours.

“Our agency was established in 1990 on social marketing causes and we developed our corporate social responsibility program in 1997 as a way to give back to the communities in which we live and work. I cannot think of a better way for us to celebrate our 20th anniversary than to give back to those communities and organizations that have been so good to us,” said Mr. Kim L. Hunter, president and CEO.

In addition to his successful agency, Mr. Hunter began the LAGRANT Foundation twelve years ago. “My frustration was in the lack of diversity. I realized whining and crying wouldn’t solve the problem.” After meeting with his CFO, the concept crystallized for him and in 1998, the foundation was born. The foundation was created to increase the number of people of color in advertising, public relations, and marketing through workshops, scholarships, internships and mentorships. “We have provided 170 scholarships of over $1 million dollars, 250 internships and full time job placements in twelve years. Goldman Sachs hired two of our public relations interns from this summer already!” Hunter’s commitment to diversity is intentional. “People that make things happen don’t think about it. You get engaged and make a difference.”

The firm’s employees will work with six not-for-profit organizations over the next year, including the American Cancer Society, American Heart Association, Center Theatre Group, Dallas Black Dance Theatre, Para Los Niños, and Public Relations Student Society of America (PRSSA).

“We are honored LAGRANT COMMUNICATIONS has selected the Public Relations Student Society of America as one of their nonprofits of choice for this innovative volunteer initiative during their 20th anniversary year,” said William M. Murray, president and chief operating officer, Public Relations Society of America. “We believe LAGRANT COMMUNICATIONS’ extensive experience and expertise in multicultural outreach will go a long way in helping us attract and retain diverse students who are interested in a career in public relations.”

Each of the organizations selected compliment the firm’s three Corporate Social Responsibility initiatives. Although all of the organizations have a special meaning to the firm, Hunter has been a volunteer for 18 years with the American Cancer Society as a result of losing his father to the disease.

For more than a decade, LAGRANT COMMUNICATIONS has been able to support its corporate social responsibility initiatives and surrounding communities through in-kind contributions, cash contributions, and underwriting. The firm also has an employee gift-matching program, where the agency matches an individual employee’s contribution up to $500 to any not-for-profit organization that falls under the company’s corporate social responsibility initiatives.

LAGRANT COMMUNICATIONS’ social responsibility program’s philosophy is simple: The more education an individual receives, the more they will learn to take care of their health, and therefore take advantage of arts and culture in their community.

Kim Hunter epitomizes the concept of creating community transformation. “It is a tragedy when you don’t reach back.” The next twenty years for LAGRANT COMMUNICATIONS will be even more impressive. “We will have placed even more people in the corporate side in advertising and public relations agencies. Those entities will represent our country and the diversity that truly exists.”

About LAGRANT COMMUNICATIONS: LAGRANT COMMUNICATIONS is an award-winning, full-service, integrated marketing communications firm specializing in the African American and Hispanic consumer markets. Established in September 1990, the firm provides consultation to corporate, government, and not-for-profit organizations, creating comprehensive, culturally sensitive and relevant campaigns for clients who strive to reach ethnic populations.

The firm offers a vast array of communication services, including advertising, marketing, and public relations. The firm’s current client roster includes: Ad Council, American Airlines, American Cancer Society, American Heart Association, Bahamas Ministry of Tourism and Aviation, The California Wellness Foundation, Elan Pharmaceuticals, GUARDIAN, Harley-Davidson Motor Company, H&R Block, MetLife, National Court Appointed Special Advocate Association (CASA), Robert Wood Johnson Foundation, Southern California Edison, Union Bank, and XanGo. For more information on LAGRANT COMMUNICATIONS, visit

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