Wednesday, March 23, 2011

Green For All Launches “Keep It Fresh” Campaign with Hip Hop Artist Wiz Khalifa

CEO of Green For All, Phaedra Ellis-Lamkins (pictured), SIGG USA, and the Green For All organization has kicked off their latest public awareness campaign, “Keep It Fresh,” partnering with hip hop artist Wiz Khalifa on the 2011 Campus Consciousness Green Carpet Tour. As Wiz drops his album March 29th and embarks on his headlining tour March 31st, he is promoting a different type of green, one that has far reaching effects for all of us. For his Campus Consciousness Green Carpet Tour, Wiz will promote environmental sustainability through his actions and through education. One of the central campaigns of the Green Carpet tour is “Keep it Fresh.”

The “Keep It Fresh” campaign, which runs through April 22nd on Earth Day, is designed to raise awareness about crisis-level water shortages, inspire personal action around water usage and advocate for improving local water situations.

The campaign uses interactive online engagement, onsite activity and offline organization to educate communities about today’s water challenges. Currently, only 1 percent of the earth’s freshwater is easily accessible. 36 states in the U.S. expect to face water shortages within the next five years and at least 14 states in the U.S. are currently experiencing crisis-level water shortages and contamination.

“We are proud to partner with the Campus Consciousness Tour featuring Wiz Khalifa for the ‘Keep It Fresh’ campaign to raise awareness about our clean water crisis and the economic opportunity provided in protecting our fresh water supply,” stated Phaedra Ellis-Lamkins, CEO of Green For All. “Access to clean water isn’t a future problem, it’s a current problem facing many of us, particularly, many of our nation’s low-income communities and communities of color. I am excited about this partnership’s potential to create change through action.”

“SIGG is proud to be partnering with Green For All in its mission to improve drinking water availability and awareness about the necessary steps needed to insure continued access to this basic necessity,” says President of SIGG North America, Rob Dewar. The campaign will be hosting an online giveaway promoted through the ‘Keep It Fresh’ Facebook page, and will be offering a free iPad2 along with custom-designed SIGG bottles that are exclusive to the campaign. For more information, please visit

About Green For AllGreen For All is a national organization dedicated to improving the lives of all Americans through a clean energy economy. The organization works in collaboration with business, government, labor, and grassroots communities to create and implement programs that increase quality jobs and opportunities in green industry – all while holding the most vulnerable people at the center of its agenda.

Phaedra Ellis-Lamkins, CEO of Green For All, is a phenomenal African American female who has committed her career to redefine the face of environmentalism. For her efforts, Lamkins was recognized by The Grio as one of their 100 History Makers In The Making, Ebony in its Power 150, Black Enterprise Magazine 40 Next: Emerging Leaders for Our Future in 2010, and Essence recognized her twice as one of the 25 Most Influential African Americans in 2009 and one of the 21 Leaders of the New School in 2010.

For more information, please visit

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