Wednesday, May 25, 2011

Verizon Launches “It’s a Family Affair” Family Reunion Contest


By Tokiwa T. Smith, Contributor
BlackGivesBack San Francisco/Oakland

Enter to Win an All-Expense Paid Family Reunion

On Saturday, May 21, 2011 at its communications store in San Leandro, California, Verizon Wireless in partnership with BlackBerry® hosted a family-friendly event from noon to 3pm to celebrate the launch of It’s a Family Affair™ Family Reunion Contest. The grand prize winner of Verizon Wireless’ It’s a Family Affair™ contest will win an all-expense-paid family reunion for up to 100 guests. The prize includes a reunion venue, catering, entertainment and a dedicated website to post family images, videos, comments and more. To learn more and register for the contest, visit www.verizonfamilyaffair.com. The deadline to enter is midnight on May 30, 2011. The contest is one of Verizon Wireless’ outreach efforts to the African American community.

The launch event provided a great time of fun, music and food. The attendees had an opportunity to win prizes from BlackBerry® smartphones and tickets to concerts in the Bay area. In addition, the first 100 people that donated no-longer used cell phones and accessories to Verizon Wireless’ HopeLine® www.verizonwireless.com/hopeline, phone recycling program at the event had an exclusive opportunity to participate in a meet and greet, which included a photo with actor and director Blair Underwood.

“I’m happy to be a part of such a great initiative. I had a great time at the Verizon Store in San Leandro, CA this past weekend launching a new campaign whereby your family can win an all-expense paid Family Reunion this summer,” said Blair Underwood.

“It is important for Verizon Wireless to connect with the African American community,” said Latonya Grundy-Jenkins, Verizon Wireless Marketing. “This contest is a natural way for us to engage with everyone because everyone has family.”

Verizon Wireless and the Verizon Foundation are active partners in the San Francisco Bay Area African American community. They co-sponsored the Freedom Riders celebration at the Museum of African Diaspora (MOAD) on May 12, 2011, and will be a sponsor of the 100 Black Men of America's 25th Annual Conference on June 9-12, 2011, hosted by the 100 Black Men of the Bay Area and 100 Black Men of Silicon Valley.