Friday, April 27, 2012

Apollo Theater Chosen to Compete in Partners in Preservation Grant Program

Legendary Harlem Theater Eligible to Win $200,000 In Preservation Funding

Fans Encouraged to Vote to Help Preserve the Apollo and Share Apollo Memories

Special Partners in Preservation Open House to be Held at the Apollo May 5 – May 6

New York, NY - American Express and the National Trust for Historic Preservation have announced that Harlem’s Apollo Theater has been chosen to participate in the 2012 Partners in Preservation (PIP) grant program, an opportunity for the iconic Theater to win $200,000 in funding for preservation initiatives. As one of 40 participating New York City organizations, the Apollo will compete in a month-long contest that invites the public to cast votes for local historic projects they would like to see receive the grant. Built in 1914, the Apollo is a state and national landmark. If awarded, funds from the Partners in Preservation grant would be used to restore the ornate architectural artwork in the main theater.

Voters are allotted one vote per day, which can be cast online from April 26th to May 21st at www.facebook.com/PartnersinPreservation or www.partnersinpreservation.org.  The four projects that receive the most public votes will have their grant requests fully funded, and the remainder of the $3 million in grants will be awarded to a number of the other sites after review by American Express, the National Trust for Historic Preservation and an advisory committee composed of New York civic and preservation leaders.

Additionally, fans of the Theater will be invited to post personal stories and share photos on the Partners in Preservation Facebook page throughout the competition, and through Apollo Memories, an innovative new campaign and website that will serve as an ongoing digital oral history of the Apollo.

“We are thrilled to have been selected to participate in the Partners in Preservation program, a wonderful initiative that helps safeguard national treasures like the Apollo Theater,” said Apollo President and CEO Jonelle Procope. “We encourage our fans in the neighborhood and around the world to support the Apollo by casting their votes for the Theater, and also look forward to hearing about their most memorable Apollo experiences through our new Apollo Memories program.”

The winner of the popular vote will be announced on May 22, 2012.

Apollo Partners in Preservation Open House
May 5-6, 2012, 10 a.m. to 5 p.m.

In celebration of Partners in Preservation, the Apollo will open its doors on Saturday, May 5th and Sunday, May 6th to give members of the Harlem community, New York City residents, and visitors a glimpse into the Apollo’s rich history. Visitors will have the opportunity to explore the Theater on a free self-guided, tour and see the legendary stage where many of the most iconic names in entertainment launched their careers. Visitors will also be able to rub the famed Tree of Hope for good luck, enter a quiz to name as many Apollo Legends as they can on the famous lobby murals, and take a photograph under the iconic Apollo Theater marquee.

Launch of Apollo Memories
Most significantly, during this Open House Weekend, the Theater will launch Apollo Memories, an innovative campaign that will serve as an ongoing digital oral history of the Apollo. At the Apollo Partners in Preservation Open House, visitors will be invited to share their Apollo experiences by recording a short video which will be uploaded onto the new Apollo Memories website. Memories can include anything from seeing favorite artists at the Theater, to watching “Showtime at the Apollo” on Saturday nights, or participating in the Apollo’s signature show, Amateur Night. The Apollo Memories site will unveil for the first time reminiscences from Aretha Franklin, Smokey Robinson, Quincy Jones and other Apollo Legends about their experiences at the Theater.

Everyone who attends the Open House and votes to help the Apollo win the $200,000 Partners in Preservation grant will be entered to win free tickets to Amateur Night at the Apollo or to the Apollo Spring Gala honoring Lionel Richie and Etta James. Visitors will also be entered to win raffles and free giveaways only available on May 5 and May 6, 2012.

Source:  Press release/Apollo Theater

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