Tuesday, July 17, 2012

Beverly Bond & Black Girls Rock! Inc.™ Join Forces with My Black is Beautiful and UNCF to Empower One Million Girls

Verizon Wireless and Coca-Cola also support BGR! At 2012 Essence Music Festival

NEW YORK, NY – Non-profit organization BLACK GIRLS ROCK! Inc. and Founder Beverly Bond shined brightly throughout the 2012 ESSENCE Music Festival weekend!

On Friday, July 6, on the mainstage of the Essence Music Festival, Beverly Bond and BLACK GIRLS ROCK! announced a collaboration with Proctor + Gamble’s My Black is Beautiful and the United Negro College Fund (UNCF) for the official launch of Imagine A Future Initiative, a multi-partnership effort to create and provide opportunities for young girls of color across the country.

“At BLACK GIRLS ROCK!, we are committed to youth empowerment, mentorship, and the positive portrayal of Black girls and women in media,” said Beverly Bond, Founder and Executive Director of BLACK GIRLS ROCK! “We’re so excited to take the BLACK GIRLS ROCK! movement to the next level by collaborating with My Black is Beautiful and UNCF.” In unison, they have pledged to reach and broaden the lives of Black girls through enriching educational opportunities, as well as uplifting once in a lifetime experiences that help give girls a sense of pride, purpose and possibility. The organizations have set a goal to impact the lives of one million girls by 2015 through scholarships, mentoring, national empowerment conferences, online outreach, PSA’s and regional leadership camps.

This partnership officially launched during the Essence Music Festival in New Orleans with the awarding of 6 book scholarships and one academic scholarship to local high school students. The next phase of this initiative includes the UNCF Empower Me Tour, and the BLACK GIRLS ROCK! Queens Camp for Leadership and Excellence, an international summer leadership intensive program designed for exemplary teenage girls of color. This year, 50 dynamic girls from all across the United States, as well as countries as far away as Liberia, South Africa, Jamaica, and Japan will receive full scholarships for this enriching program that will be held in Upstate New York from July 21, 2012 - August 4, 2012.

During another mainstage moment during EMF, Beverly Bond announced that Coca-Cola would be donating technology equipment towards the BLACK GIRLS ROCK! Queens Camp Turntable Lab. “For six years now, the young ladies of BGR have learned the basics of DJing and turntablism coupled with music history and education,” said Bond. “While this course is highly technical and requires discipline, it is also important to preserve this global cultural art form. As an accomplished DJ, I appreciate having a hand in sharing this with the next generation. It is truly an honor to have an institute as prominent as Coca-Cola believe in our mission!” In addition to the generous donation, Coca-Cola sponsored an all-inclusive VIP trip for one of the Essence Music Festival attendees and three friends to attend the 2012 BLACK GIRLS ROCK! Awards in New York City this fall.

In addition, the Verizon Wireless’ Celebrate Your Story, Empower Your Network initiative, which highlights prominent community leaders and activists, honored Bond on the ESSENCE mainstage alongside actor Laz Alonso, Pastor Marvin Sapp, The Three Doctors, educator Dr. Steve Perry, and athletes Tia Norfleet, and Malcolm Jenkins. The honorees received awards acknowledging their dedication to positively impacting their respective communities.

Beverly Bond was also a guest speaker to the graduates of Chaka Khan’s Superlife Foundation Graduation Ceremony, where 50 women from New Orleans embarked on a yearlong journey in the pursuit of life-changing self-awareness and achievement. During the ceremony, Bond was especially moved by the speech of a graduate who eloquently expressed her drive to honor her purpose and work fervently to see her dreams come into fruition. Honoring her recent transformation, Bond offered her a pair of tickets to the 2012 BLACK GIRLS ROCK! Awards to be aired on BET.

The Brooklyn-based non-profit will continue its year-round partnerships in an effort to implement its expansion plan both nationally and internationally. For additional information on BLACK GIRLS ROCK! visit www.blackgirlsrock.org.

Source:  Press release