Thursday, July 19, 2012

The Boxcar Grocer: Part Social Justice, Part Retail

ATLANTA, GA - Alison and Alphonzo Cross are on a mission to make nutritious, organically grown healthy food accessible – especially to urban communities. The siblings are the founders of The Boxcar Grocer, an alternative convenience store and cafe that stocks on its shelves the best organic foods including high-quality, all natural Georgia produce from local farmers, and respected national brands such as Dr. Bronner's soaps. Alison stated, “I had an idea for a store unlike any other health food or convenience store I had ever seen. I knew I needed my brother, with his 15 year retail management background, to make it happen. Once the two of us put our minds together, The Boxcar Grocer is what evolved from that original idea: part social justice, part retail.”

Their goal is to make food access a reality by building at least 3 new Boxcar Grocers by 2014 in food deserts - areas where healthy, affordable food is difficult to obtain.

Last week, The Boxcar Grocer launched a Kickstarter campaign to raise funds to jump start their Pop Food program, an innovative farmer's market style food court located inside the store, create marketing materials, buy additional inventory that has been requested of patrons, expand the kitchen to enable the prepared foods department to grow beyond just sandwiches, and purchase refrigerated produce merchandisers to support their growing customer demand for fresh produce. Any additional monies raised will be used to fund new locations.  The Kickstarter project will be funded if $30,000 is pledged by Sunday, August 12th at 3:34 pm EST.

Visit here for their Kickstarter campaign homepage and to learn more about The Boxcar Grocer concept, visit (and be sure to check out their insightful blog posts)!

No comments: