Friday, August 24, 2012

‘Giving Back: A Tribute to Generations of African American Philanthropists’ Named Best New Book for the Nonprofit Sector

Book jacket for Giving Back: A Tribute to Generations of African American Philanthropists by Valaida Fullwood, photography by Charles W. Thomas Jr. and cover design by Casajulie Visual Communications

Alliance for Nonprofit Management Gives 2012 Terry McAdam Book Award to ‘Giving Back’

GRAND RAPIDS, MN - At an awards ceremony on August 9 during its annual conference, the Alliance for Nonprofit Management announced the 2012 Terry McAdam Book Award recipient, naming Giving Back: A Tribute to Generations of African American Philanthropists the most inspirational and useful new book for the nonprofit sector.

“Author Valaida Fullwood and Photographer Charles W. Thomas, Jr. approach the subject matter through provocative stories, quotes and photographs to punctuate the message and uplift and inspire the reader. The layout of the book has broad appeal, is approachable, and elevates the conversation about philanthropy to a discussion of personal responsibility and opportunity to give,” explained Michelle Torgerson, chair of the award selection committee.

Valaida Fullwood signing copies of Giving Back at ANM Conference

Giving Back, a 400-page hardcover book distributed by John F. Blair Publisher, is a refreshing and inspirational portrayal of philanthropy. It captures the stories of African American men and women whose philanthropy, big or small, is making a difference. It shows people who are not only giving their money but also their time and their talents to make the world a better place.

Conference organizers: Jeanne Bell, ANM board chair; Dr. James Edwards, executive director of the Johnson Center for Philanthropy; and Matthew Downey, program director at the Johnson Center

The Alliance for Nonprofit Management is the national voice and catalyst for the field of capacity building. The Alliance works to improve the effectiveness of individuals, groups, and organizations helping nonprofit organizations and communities achieve positive social change. This year’s annual conference took place in Grand Rapids, Michigan and was hosted by the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University.

The McAdam Book Award was established in 1989 to commemorate the life and work of New York Community Trust Vice President, Terry McAdam, who devoted his life to improving the nonprofit management field and urged the field to write about the sector to share knowledge and build the social change movement. Giving Back won the 22nd Annual McAdam Book Award and an honorable mention went “Leap of Reason: Managing to Outcomes in an Era of Scarcity” by Mario Morino.

Dr. Alice M. Warner, program director for policy and Dr. Alandra Byrd-Washington, program director, Philanthropy and Volunteerism Program, both at W.K. Kellogg Foundation

Fullwood received recognition for the book award at a lunch plenary during the conference. She thanked the Alliance and accepted the award on behalf of co-creator Thomas and the hundreds of people who participated on the book project. Fullwood’s acceptance speech featured a recitation of passages from Giving Back, which was met with a standing ovation from the audience. Following the award ceremony, W.K. Kellogg Foundation program directors Dr. Alandra Byrd-Washington and Dr. Alice M. Warner engaged in a panel discussion on philanthropy, civic engagement, racial equity and the future of the sector.

ANM conference participant Brigette Rouson of Rouson Associates

Giving Back is a centerpiece of the Giving Back Project, a civic engagement campaign led by the giving circle New Generation of African American Philanthropists. BlackGivesBack recently announced the release of the circle’s new video. Sponsorships and funding are now sought to engage wider audiences through the Giving Back Project with a national book tour, multimedia community forums, a traveling photography exhibit and philanthropic learning guides.

The aim is to ignite a movement of conscientious philanthropy by empowering a generation of Americans to recognize their power and responsibility to give back. More at

Stacked copies of Giving Back

Photos provided by ANM and Johnson Center

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