Monday, January 28, 2013

Multicultural Marketing and Relations Trailblazer Joins Pioneering Consultancy


Co Founder of Thurgood Marshall College Fund Joins Diversity Affluence

NEW YORK – Andrea Hoffman, founder and chief executive officer of Diversity Affluence, has announced that Noel Hankin, nationally known expert in multicultural marketing and relations to some of the world’s most successful brands as well as former counsel to President William J. Clinton, has joined Diversity Affluence.  Diversity Affluence is a diversity research, marketing communications and business development consultancy that uniquely helps businesses market to affluent, aspirational and influential ethnic consumers. Also known as Royaltons™.

“Noel brings extensive experiences to Diversity Affluence,” Hoffman says. “As a powerhouse of ideas and energy, Noel will help to guide the domestic and global growth agendas for my company and for our clients’ businesses.” Beyond multicultural marketing, Noel brings extensive experience in the areas of diversity/multicultural coaching for management and as a diversity growth confidant for CEO’s.

Hankin is a marketing professional with more than 35 years experience at major advertising agencies and beverage companies managing a number of the world’s best-known brands. He currently is a consultant to Moët Hennessy USA where he previously served as senior vice president of Multicultural Relations. In this role his leadership continues to help brands such as Hennessy and Moët & Chandon enjoy above average usage among multicultural consumers.

At Miller Brewing Company, Hankin led the Miller Lite brand with a marketing budget of more than $150 million to three consecutive years of record sales.

As well known in the philanthropic world, as in business, Hankin co-founded the Thurgood Marshall College Fund in 1987, which has raised more than $80 million and provided scholarships for over 10,000 students. In 1994, President Clinton appointed Hankin to his Board of Advisors on Historically Black Colleges and Universities, where the marketing executive and philanthropist provided counsel to the President for seven years. Hankin is the Immediate Past Chair of the New York Urban League and a lifetime member of the NAACP.

A native of Kingston, Jamaica, Hankin received a Bachelor’s degree from Queens College and a Marketing Certificate from the prestigious Wharton School of Business at the University of Pennsylvania. He currently lives in Manhattan with his wife Gwendolyn, to whom he has been married for 38 years.

About Diversity Affluence:

As the only company of its kind, Diversity Affluence is a New York-based diversity research, marketing communications and business development consultancy that helps brands and businesses understand and market to affluent, aspirational and influential ethnic consumers-a group coined as "Royaltons™." For more than 25 years, Andrea Hoffman, Diversity Affluence's founder and chief executive officer, has been a marketing strategist and trend forecaster.

Hoffman examines the $87.3 billion market exclusive to Affluent African Americans in Black is the New Green: Marketing to Affluent African Americans, the book she co-wrote with urban media pioneer Len Burnett.

For more information about Hoffman, Diversity Affluence or Black Is The New Green:  Marketing to Affluent African Americans, visit www.DiversityAffluence.com.

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