Wednesday, March 6, 2013
WASHINGTON, DC - The Thurgood Marshall College Fund (TMCF) is pleased to announce that Monica Newman McCluney has joined the organization as Vice President of Proprietary Programs & Strategic Initiatives to further develop its growing base of national partnerships through innovative programs, brand platforms and new initiatives.
Monica comes to TMCF with more than 17 years of community relations and fund development experience and has played key roles in major strategic initiatives for a variety of organizations, including United Parcel Service, Bank of America and the national office of the NAACP. For the past six years, Monica has served as the National Director of Strategic Alliances for the United Negro College Fund (UNCF), and was responsible for a portfolio of strategic partners, including corporations, media, government agencies, non-profits, associations, celebrities and their foundations. Monica directed sponsorship efforts for the UNCF’s “An Evening of Stars” and the organization’s national corporate relations efforts. One of the highlights of her career is the nationally-recognized UNCF Empower Me Tour, which she developed, launched and executed. She is certified as an expert in Philanthropy and Education for TV, Print and Radio through the NewsCertified Exchange, and is a graduate of Leadership North Carolina and the American Express Non-Profit Leadership Academy.
Johnny C. Taylor, Jr., TMCF President & CEO, states “We are very excited to welcome Monica to our team. She brings a wealth of experience and industry knowledge that will make her an immediate contributor within the TMCF family. Our partners and donors are increasingly demanding new and innovative ways to reach and build relationships with our students and faculty. With 80% of HBCU students on TMCF member-school campuses, the need for us to constantly innovate and provide new programs has never been more critical. Monica’s sole focus will be to meet that demand.”
Monica shared with BlackGivesBack the first tasks that she will accomplish in her new position and what she’s most looking forward to at TMCF.
What are some of your first tasks you will accomplish as the Vice President of Proprietary Programs & Strategic Initiatives for TMCF?
I am excited about this incredible opportunity to partner across the organization to develop new programming that has impact on the TMCF brand and also generates revenue. My initial focus will surround identifying opportunities to maximize existing partnerships followed by prospecting opportunities to grow the organization's brand presence domestically and internationally while ensuring an intentional approach and communications strategy are developed to support those efforts.
What are you most looking forward to in your new position?
I am most looking forward to the opportunity to be creative while leveraging my skill sets, business acumen and interests. Unlike the traditional fundraising role, this role represents a foundation for innovation and out-of-the-box strategy to best support our students and member schools.
She also shared, “I am honored to continue serving the nations historically black college and university network and to have an indelible impact on students worldwide. In the memorable words of my young Spelman sisters -- it’s my choice, and I chose to change the world....through my work at TMCF.”