Tuesday, April 15, 2014

Celebrity Philanthropy in the News

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Kelly Rowland Supports the Boys & Girls Clubs of America

On Tuesday, April 8, Grammy Award Winning Singer and Actress Kelly Rowland joined the Taco Bell® Foundation for Teens™ and the Boys & Girls Clubs of America on Capitol Hill in Washington, DC as the two organizations announced a historic partnership that will make a profound and measurable impact on the lives of more than half a million teens – enabling them to graduate from high school and be college or career-ready.  The Taco Bell Foundation for Teens expects to provide a $30 million, multi-year grant to Boys & Girls Clubs of America, which would be the largest gift in the organization’s 108-year history.

Joining Rowland at the event were John Boehner, Speaker of the U.S. House of Representatives (R-OH); Brian Niccol, President, Taco Bell U.S. and Chairman, Taco Bell Foundation for Teens; Jim Clark, President and CEO, Boys & Girls Clubs of America and Kiana Knolland, 2013-2014 Boys & Girls Clubs of America Youth of the Year.

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Coors Light Teams Up with Basketball Great Kenny Smith to Refresh Community Basketball Courts

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Eric C. Henry, co-chair, Community Service, New York Urban League Young Professionals (NYULYP); Kenny Smith; Cynthia Malave, secretary, NYULYP;
Jemar Ward, president, NYULYP; and Steve Canal, Community Commerce and Partnerships, MillerCoors

Coors Light and television basketball analyst Kenny Smith teamed up to encourage basketball fans to help refresh their community basketball courts. From February through April, Coors Light donated one dollar per tweet and pledged up to $75,000, to refurbish community basketball courts when legal-drinking-age fans used the hashtags #FullCourtRefresh and #over21*on Twitter.

“Coors Light Full Court Refresh is a great opportunity for basketball fans to help restore an important resource in our communities across the country,” shared Smith. “Not only have these basketball courts produced countless star athletes, they continue to provide a place for ball players to hone their skills and connect with others in their community.”

With the help of fans, Coors Light donated $75,000 to the Young Professionals of the National Urban League to makeover community basketball courts in Charlotte, Philadelphia and New York City.

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